Vasty

Atelier Fuerza

Atelier Fuerza

Visual identity for the bakery Atelier Fuerza, specialised in sourdough run by argentinean baker Francisco Seubert Alsó.
The isotype represents the combination between the F of ‘Fuerza’, a wheat leaf and a flag flying, symbol of a collective identification, which shares and defends the same ideals, through honesty and dedication. It also use a seal of quality as a shape to represent healthy and nutritive values and high quality. The patterns were inspired by natural bread textures, applied to stationery, business cards and backgrounds.

Made by Vasty
Art direction & graphic design:
Mariano Pagella
Client: Atelier Fuerza
2018